Archive for the ‘Uncategorized’ Category

Grab a FREE Action Plan:  Google+ Pages

Your Google+ Page promises to be a powerful tool in your marketing, but for now, information on making it so seems to be all over the place, as well as changing daily.  It’s easy to lose track of or miss opportunities, when setting up your Google+ Business Page if you don’t keep a few, core steps in mind.

This Video will help you make sure no steps are missed, as well as assisting you to set things up quickly and easily.

After watching this video you can download a helpful PDF


It’s a Jungle Out There

Posted: March 6, 2012 in Uncategorized
“Be alert and of sober mind. Your enemy the devil prowls around like a roaring lion looking for someone to devour.”
1 Peter 5:8
At our Trusting God’s Economy Seminar yesterday, Ray Hilbert was talking about the importance of being in a group with like minded Christian leaders to help and support you in your business.  He posed the question; “What animal is at most risk of being a lion’s dinner?”  Like us, you may have guessed, the weakest, or the sickest animal in the group and you would have been wrong.  The animal that is most at risk of being devoured be the one that is alone. 
From a distance, the lion can’t tell which animal in the pack is the weakest or the sickest.  He knows that he is stronger and faster than a single animal, but, he would not be able to overpower the group, so he waits for one of the animals to stray away from the pack, and then, he pounces. 
You may have a great relationship with Jesus, you may have very strong faith, but if you are not surrounded by other Christians who can keep you accountable, you are vulnerable just like the animal that is alone. 
That’s one of the best benefits of participating in a Christian Roundtable.  Not only can you grow your business with the biblically based lessons, but you can grow in your faith with the Christian accountability.  Proverbs 27:17 says “Iron sharpens iron, and one man sharpens another.”
So, what about solo entrepreneurs?  They can’t help being alone,  right?   Well, none of us are ever really alone, if you have Jesus in your heart, he is on your team.  But, the solo entrepreneur needs a group of likeminded Christian advisors as much or more than any other business owner.  They need someone to challenge them to keep God first, to make those deadlines, to make decisions with integrity and to do the things that they are most challenged to do. 

 It’s a jungle out there so don’t be caught alone!

by Dondi Scumaci

The tide of need in this world is like a tsunami. It swirls around us everyday in the news, on the street and online. If you are paying attention, it might be easy to feel very small and powerless in the wake of such tremendous, relentless need.

People are homeless, hungry, discouraged and ill. And it’s not just the people: animals are suffering too. Abused, thrown away and neglected.

Heartbreaking. Devastating. Continuous. Need.

Bad News Headines

This article has me thinking about something a dear friend of mine shared about the life and works of Mother Teresa. When confronted with the magnitude of need before her – when challenged that she could not possibly make a dent in that need, Mother Teresa’s advice was simple: “…do the thing that’s in front of you.”

There is real power in that. If each of us reaches out to take care of what is placed in our path, if we respond to what is in front of us, we will push back the tide of need. A million small actions creating critical mass – making an enduring difference.

In this season, my prayer is for each of us to see and respond to what is in front of us.

 Dondi Scumaci is an international speaker, author and expert in professional and personal development. Known for high energy seminars that produce dramatic results, Scumaci’s workshops are designed to deliver solid, actionable disciplines for employees and executives alike.

Outsource the Rest

Posted: February 27, 2012 in Uncategorized

by Alyssa Avant

Over the past few months, I have truly began to embrace the following phrase, “Do what you do best, outsource the rest.”  I encourage you to do the same.  Not just because I’m the CEO of an outsourcing firm and can service your needs, but also because I want you to experience the freedom, security and power that it gives you.  I have always been a person whose first thought when it came to investing in something new for my business whether it be a new software, a new business tool, or outsourcing, was, “Can I afford it?”  I have since learned that sometimes, “I can’t NOT afford it” is a better description for the things I would often question investing in.

Let me just share with you my experience with outsourcing.  Late in 2011 I built up my confidence, took a deep breath and began outsourcing some of the tasks in my business that are not my strong points.  These have included for me: bookkeeping, copywriting and I have continued to outsource graphic work, which I mostly outsourced from day one.

The bookkeeping piece of my business was a huge weight to lift off my shoulders.  My bookkeeper is amazing and the reports and results that she delivered to me in time for me to file my taxes early like my husband and I like to do each year were an additional plus. In addition, she has created for me reports that show my results financially this year versus this time last year and I am able to see my real growth in black and white.

The copywriting piece for me is one that I have always struggled with, I am a writer, but when it came to “selling” it wasn’t something that came easy to me.  Outsourcing this task instead has allowed me to know it was done and done well, without having to rack my brain and stare at a blank screen for hours with little results.

There are likely similar tasks in your business that drive you crazy or that you just plain hate.  I encourage you to invest in outsourcing those tasks to someone who loves it as much as you love what you do best.  If some of those tasks are technical you’ll want to check out her services.


Alyssa Avant is a published author, professional speaker, and tech coach. Alyssa has been working virtually since 2007. She has years of experience working with online professionals and business owners.

She is passionate about sharing her knowledge with others so they can avoid the years of trial and error that she experienced as a new online business owner. Alyssa takes special pride in teaching entrepreneurs how to begin and handle all of their technology needs. Alyssa has gone from being a solopreneur to building a team of professionals who help meet all her client’s technical needs.

Steve Jobs - Man on a Mission


In his book Start With Why, Simon Sinek asserts:

All the great and inspiring leaders and organizations in the world all think act and communicate in the exact same way and it’s the complete opposite of everyone else.

Almost every organization starts by telling you what they do – the feature of their product or service. Some then explain how they do it – their differentiating value proposition. Very few communicate (or even know) why they do what they do – their purpose or cause.

But the inspired leaders and organizations do just the opposite. They start with why, explain how and then communicate what.

For more on the Start With Why concept including a 18 minute TED talk Sinek presented on the topic, see my post on Christian Web Trends, The Secret to the Success of Apple, MLK and the Wright Brothers

Trolling for Transactions

When you start by telling people what you do – your products, services, features, etc. – you are appealing to people’s self-interest. You are telling people:

  • Buy my product because it will improve your life.
  • Purchase our service because it will benefit you.
  • Volunteer with our organization because you’ll feel good about making a difference.
  • Come to our church because we have good services.
  • Put your child in our school because it’s in their best interest.

You are trolling for a transaction.

The relationships you have with customers/members/students/volunteers are low-quality self-serving relationships that will only last as long as they see it as being in their self-interest.

This is how most individuals and organizations operate, but there is a better way, a higher-calling.

(Wo)Man on a Mission

Inspired leaders and organizations start with why. They tell you what they believe and inspire you to join their cause. This is easy to see in a lot of non-profits.

“Compassion International exists as a Christian child advocacy ministry that releases children from spiritual, economic, social and physical poverty and enables them to become responsible, fulfilled Christian adults.” There’s no appealing to self-interest there. Compassion inspires you to join them in sacrificing for this cause.

But starting with why is not limited to non-profits.

  • Apple believes to its core in thinking differently and challenging the status quo.
  • Chick-fil-A’s official statement of corporate purpose says that the business exists “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.”
  • Disney’s mission statement is “To make people happy.”
  • OurChurch.Com’s mission is to partner with Christians and help them achieve their mission online.

People don’t buy what they do, they buy why they do it. They join these companies because they are inspired to join their cause.

How about you? Are you starting with what or starting with why? Are you trolling for transactions or inspiring people to join your mission.


  I’m Paul Steinbrueck – husband, father of 3, CEO of OurChurch.Com, elder of Cypress Meadows Community Church. I love to learn, I love to take on new challenges, and I love to help other people become more than they ever thought possible. More about Live Intentionally.


Tips to Building Great Rapport

Posted: February 16, 2012 in Uncategorized


As a nonprofit leader  you are constantly surrounded by people: volunteers, staff, donors, your board, your organization’s clients etc all of whom want to feel special and noticed by you. I don’t know about you but I detest small talk and meaningless chit chat. If I’m going to talk to someone, I want to take something away from the conversation and have used that time to get to know the person I’m talking to a little better.

Many type “A” leaders have a hard time creating conversations with people they don’t know well. We all know we need to build relationships with our team mates but don’t know where to start.

happy puppy 150x150 Tips to Building Great Rapport

Here are three tips to develop great rapport with almost anyone.

1Use first names. In my previous life as a financial services branch manager, I spent years cold-calling prospects to recruit into my sales team. In that time, I became an expert at turning strangers into friends. One thing I noticed that separated me from my colleagues in terms of my ability to build great rapport was my practice of using “friend-like” phraseology. When I made a call, I would say “Hi Jack, this is Natasha calling from XYZ company. Have I caught you at a bad time?” Some of my colleagues commented that I sounded unprofessional but I found after almost a decade of experience that people want to connect to a person, not a formal name and a job title. Some of my partners would say “Good afternoon, is this Joe Smith?” Yuck.  When talking to your team mates, allow them to call you by your first name and use their names in return.

2. Ask them about their personal life.  People love to talk about themselves (I know I do) but how often do they get an opportunity? It’s a funny thing but when people answer questions about themselves, they feel like they have deepened their relationship with you (even if you didn’t say anything at all). I love to ask questions like “how did you get started in this line of work?”, “what did you do before?” , “do you have any kids?”, and “where are you from originally?”  Don’t be afraid to ask really personal questions if it feels right. I was talking to a new client on the phone today and she mentioned that her son was adopted. Immediately I began asking her questions like “how do you feel about..?.” and “do you ever worry about….?” or “wow, what is it like to….?”  When I ask really personal questions, I always preface my question with “if you feel like this is too personal, please don’t answer” but am always surprised that people want to share their story and will tell you everything if you ask in the right way.

3. Be enthusiastic about talking to them. Everyone wants to feel special – we all love the feeling of walking in the door and the kids and the dog come running to greet us. Be the one to offer that same enthusiasm to your people. Example: you get a call from someone on your cell phone. Instead of saying a boring “hello”, why not say “Joe, how are ya! I’m so happy you called!’ before they even get a word in. By you making them feel great about themselves, they will undoubtedly feel better about you. (At the end of a phone call, I love to say “thank you for calling” even if the call wasn’t that important).  Another example, say “hello” to everyone you walk by in the hall even if it takes more time. Don’t miss an opportunity to show your team that you notice them and are glad they’re there.

What do you do to successfully build rapport bridges?


Natasha Golinsky ~
CEO of Next Level Nonprofits


Say YES to Your Business Delivering the Benefits You Want from It! (click here)

Have you realized that dream?

Do you have time to do what you love? Are you constantly putting out fires? Do you have millions of ideas, but nothing getting done? Tired of every minor business problem gathering other problems, rolling downhill and ending up smack, dab in your personal life?

You KNOW that you have the potential to succeed your way  – to take your business to the highest level  – but you keep getting sidetracked by issues or problems that prevent you from gaining the traction you need to move forward!

Maybe you feel that your business is already all it can be.  But if you are like most of us, you have goals for your business that you haven’t yet met. The idea of firing up your business and enriching your personal life (or just having one) sounds pretty good.




We’re going to share all of the secrets that you need to get your business — and your life — on track. (click here)